| 摘要: |
| 目的 针对日益严重的环境污染问题,创新地提出将消费者绿色偏好、产品替代率等作为研究新能源汽车供
应链效益的主要影响因素。 方法 将两个不同汽车制造商和一个分销商组成的两级供应链作为研究主体,在主要考
虑消费者绿色偏好、产品替代率等影响因素下,通过供求关系构建供应链各主体的利润函数模型,利用逆向归纳法
对模型进行求解,进而利用 maple 软件对整体供应链各部分利润进行数值分析。 结果 研究结果表明:新能源汽车
制造商、分销商和供应链整体利润与消费者绿色偏好和产品替代率呈正相关,而对传统燃油车制造商而言,其利润
与消费者绿色偏好呈负相关,与产品替代率呈正相关。 结论 数值分析发现:当消费者绿色偏好和产品替代率较小
时,产品替代率是影响新能源汽车制造商、分销商利润的主要因素,消费者绿色偏好是影响传统燃油车制造商和整
体供应链利润的主要因素;当消费者绿色偏好和产品替代率逐渐增大时,消费者绿色偏好逐步成为影响新能源汽车制
造商、分销商利润的主要因素,产品替代率逐步成为影响传统燃油车制造商、整体供应链利润的主要因素。 |
| 关键词: 绿色偏好 产品替代率 汽车供应链 |
| DOI： |
| 分类号: |
| 基金项目: |
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| Benefit Analysis of New Energy Vehicles Supply Chain Based on Green Preference and Product Substitution Rate |
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SUN Gongxun, ZHAO Jinghua
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Business School, University of Shanghai for Science and Technology, Shanghai 200093, China
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| Abstract: |
| In view of the increasingly serious environmental pollution problem it is innovative to propose
consumer green preferences and product substitution rate as the main influencing factors to study the supply chain benefits
of new energy vehicles. Methods This paper took a two-level supply chain consisting of two different automobile
manufacturers and one distributor as the main body of the study. Under the main consideration of consumer green
preference product replacement rate and other influencing factors the profit function model of each main body of the
supply chain was constructed based on the supply and demand relationship. The model was solved by the backward
induction method. The profit of each part of the whole supply chain was analyzed numerically by maple software. Results
The results showed that the overall profits of new energy vehicle manufacturers distributors and supply chains were
positively correlated with consumers?? green preference and product replacement rate while for traditional fuel vehicle
manufacturers their profits were negatively correlated with consumers?? green preference and positively correlated with
product replacement rate. Conclusion The numerical analysis found that when consumers?? green preference and product
replacement rate are small the product replacement rate is the main factor affecting the profits of new energy vehicle
manufacturers and distributors and consumers?? green preference is the main factor affecting the profits of traditional fuel
vehicle manufacturers and the overall supply chain. When consumers?? green preference and product replacement rate gradually increase consumers?? green preference gradually becomes the main factor affecting the profits of new energy
vehicle manufacturers and distributors and product replacement rate gradually becomes the main factor affecting the
profits of traditional fuel vehicle manufacturers and the overall supply chain. |
| Key words: green preference product replacement rate automotive supply chain |
