李巧巧, 胡传东, 刘振振.基于网络游记的重庆市旅游流网络结构研究[J].重庆工商大学学报(自然科学版),2020,37(6):103-110
LI Qiao-qiao,HU Chuan-dong,LIU Zhen-zhen.Research on Structural Characteristics of Chongqing Tourism Flow Network Based on Online Travel Notes[J].Journal of Chongqing Technology and Business University(Natural Science Edition),2020,37(6):103-110
基于网络游记的重庆市旅游流网络结构研究
Research on Structural Characteristics of Chongqing Tourism Flow Network Based on Online Travel Notes
  
DOI:
中文关键词:  旅游流  网络游记  重庆市  社会网络分析法
英文关键词:tourism flow  online travel notes  Chongqing  Social Network Analysis
基金项目:
作者单位
李巧巧, 胡传东, 刘振振 1.重庆师范大学 地理与旅游学院重庆 4013312.重庆师范大学 涉外商贸学院 管理学院重庆 401520 
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中文摘要:
      网络游记是研究旅游流规律和特征的有效数据来源,社会网络分析法可实现旅游流网络结构的可视化,研究重庆市旅游流网络结构特征有助于旅游业的持续协调发展。以携程网游记为数据来源,采用社会网络分析法、Arcgis105和Ucinet6198软件,绘制出重庆市旅游流网络图,运用网络密度、核心-边缘、凝聚子群、中心性等方法对结构特征深入分析。研究结果表明:重庆市旅游流网络分布极不平衡,主城区与周边区县的核心-边缘结构特征明显;旅游流网络密度整体较低,主城区与周边区县之间的旅游线路联系相对薄弱;渝中区是核心节点集中分布区域,对腹地的边缘节点有明显涓滴效应;访渝游客游览线路分别由渝中区向渝西、渝东南和渝东北辐射;洪崖洞、解放碑等节点因网红效应提升和强化了中心枢纽作用。
英文摘要:
      Network travel notes are an effective data source for studying the laws and characteristics of tourism flow. Social network analysis can visualize the structure of tourism flow network. Studying the structure characteristics of tourism flow network in Chongqing is helpful to the sustainable and coordinated development of tourism industry. By taking Ctrip's travel notes of Chongqing as the data source and by using Social Network Analysis, Arcgis105 and Ucinet6198 software, the network map of Chongqing's tourism flow was drawn, and the methods of Density, Core Periphery, Cohesive Subgroups and Centrality were used to analyze the structural characteristics deeply. The results show that the distribution of tourism flow network of Chongqing is extremely unbalanced, and the core periphery structure feature between the main urban area and the surrounding counties is obvious. The density of tourism flow network is low as a whole, and the connection of tourism routes between the main urban area and the surrounding counties is relatively weak. The Yuzhong District is the centralized distribution area of core nodes, and the trickle down effect on the edge nodes of hinterland is significant. The tour routes of Chongqing tourists were radiated from the Yuzhong District to western Chongqing, southeast Chongqing and northeast Chongqing. The nodes of Hong Yadong and Jiefangbei and so on increased and strengthened the role of hub as a result of Wanghong effect.
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