In view of the inadequate practical innovation ability cultivation for engineering talents in the colleges and universities, based on brief analysis of prominent problems in students discipline contest majoring in engineering, this paper puts forward the engineering talent cultivation idea by “learning, contest and production” interaction, and emphatically discusses the engineering talents cultivation strategy based on “learning, contest and production” interaction. At first, discipline contest is integrated into engineering talents cultivation plan to make discipline contest play an important role in engineering talents cultivation by the construction of discipline contest connotation of “learning, contest and production” interaction. Secondly, through deep integration of “production and teaching”, the discipline contest is made to closely connect with industry (enterprise) engineering practice to realize “contest and production” interaction. Thirdly, by taking discipline contest as the theme, major theoretical courses are reformed and practical teaching contents are integrated to promote the engineering practice in current teaching link and teaching contents. Fourthly, according to the new practical engineering ability cultivation idea of “learning and contest integration”, “contest and production integration” and “learning, contest and production” interaction, discipline contest organization and management operation mechanism is formed via such three aspects as organization, institution and funds.