| 摘要: |
| 采用文献资料、现场调查等研究方法，结合Mixed logit模型对山地自行车运动场地需求选择变量进行调查分析，发现路面状况、场地规划严重影响山地自行车运动爱好者的场地选择倾向；路面状况良好、路线设计完善的场地更具挑战性；同时，将广义估计方程应用于需求数据中，以便评估每年的户外山地自行车运动，并且计算所选取的6个场地中山地自行车运动的消费者盈余；该研究结果旨在强调路径评估、场地管理以及资源管理的重要性，并为山地自行车运动产业发展、公园管理规划提供可参考依据。 |
| 关键词: Mixed logit模型 运动成本模型 消费者盈余 山地自行车运动需求 |
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| Survey on the Demand of Mountain Biking Activity Based onMixed Logit Model Analysis |
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YANG Li fang
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| Abstract: |
| By literature and materials, and on-site data survey and so on, based on mixed logit model, this paper makes survey and analysis of the demand choice variables of mountain biking sites, and reveals that the trail condition and site design significantly influence their site choices of bike enthusiasts. Especially, the sites with higher quality trail conditions and routes design perfection have more challenge. At the same time, we applied a generalized estimating equation to the demand data for use in estimating the annual outings and in calculating the consumer surplus of mountain biking activity in this paper. As a whole, this studying results aim to highlight the importance of path evaluation, site management and resources management and to provide the reference and basis for industrial development of mountain biking movement and park management plan. |
| Key words: mixed logit model Activity Cost Model consumer surplus demand of mountain biking activity |
