| 摘要: |
| 旅游商品是旅游业发展潜力最大的因素。利用问卷调查获得重庆市大足区旅游者购物的基本情况，并对问卷结果进行了分析;研究发现：大足现有的旅游商品存在明显的价格高、质量差、不易携带等问题，同时根据调查结果将大足旅游者分为年轻人、中青年、商务人士和中老年四类群体，并总结了这些群体的特点，给出了相应的旅游商品开发策略，希望能为大足旅游业的发展提供帮助。 |
| 关键词: 旅游商品 市场调查 旅游者分析 开发策略 |
| DOI： |
| 分类号: |
| 基金项目: |
|
| Market Survey of Tourism Commodities and Analysis ofTourist in Dazu District of Chongqing |
|
LI Zhen
|
| Abstract: |
| Tourism commodities are the most potential factor of tourism development.The main situation of tourist shopping in Dazu District of Chongqing was gotten by questionnaire,and the result of survey was analyzed.Through this way,problems such as high price,low quality and inconvenient to carry existed in tourism commodities and were pointed out.Four tourist group (the youth,the middle aged,businessman and the elderly) were divided according to survey result,the features of the four groups were summed up,and different commodities development strategies for each group were provided.The author hopes that this article can be helpful to tourism development in Dazu District. |
| Key words: tourism commodities market survey analysis of tourist development strategy |
