In the process of the construction of small towns and cities at the near suburb of Tianjin, although rural collective construction land transfer is conducted under government guidance, the change of local economic development level and peasants’ living methods is the basis and premise for governments to push forward land transfer. Governmental integration and re-plan for local land boost local industrial structure adjustment and industrial level improvement, accelerate the change of peasants’ identity and provide corresponding employment opportunity and social security for the peasants who lost their land. Rural collective land transfer is the demand for regional industrial structure upgrading and peasants’ employment transition, furthermore, the land transfer under governmental guidance can better promote local industrial structure evolution and upgrading as well as peasants’ employment transition.