张益丰,王晨.中国跨境电商出口贸易潜力及影响因素研究[J].西部论坛,2019,29(5):85-92
中国跨境电商出口贸易潜力及影响因素研究
Study on Cross-border E-commerce Export Trade Potential and Its Influencing Factors: An Empirical Test Based on Extended Trade Gravity Model
  
DOI:
中文关键词:  跨境电商  贸易潜力  产业内贸易  市场规模  贸易距离  消费差距  新兴市场
英文关键词:cross-border e-commerce  trade potential  intra-industry trade  market scale  trade distance  consumption gap  new emerging market
基金项目:
作者单位
张益丰,王晨 1. 南京林业大学 经管学院江苏 南京 2100372. 烟台大学 经管学院山东 烟台 264005 
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中文摘要:
      跨境电子商务贸易模式已成为中国对外贸易发展的新引擎。运用拓展的贸易引力模型分析表明:在中国跨境电商出口贸易的8个主要市场中,美国和韩国属于潜力再造型市场,欧盟、俄罗斯、日本、印度、东盟和巴西属于潜力开拓型市场,中国对新兴市场的跨境电商出口潜力大于成熟市场;同传统国际贸易一样,进口地的市场规模、贸易开放程度及其到中国旅游人数与跨境电商出口贸易规模正相关,贸易双方间的贸易距离与跨境电商出口贸易规模负相关;贸易双方间的消费差距与跨境电商出口贸易规模负相关,表明当前跨境电商出口以产业内贸易为主。应优选贸易伙伴,积极开拓新兴市场;从硬件上改善市场的通达性,从软件上提高市场的同一性;创新跨境电商贸易模式,提高产品质量,强化个性化、多样化生产,促进中国跨境电商的高质量发展。
英文摘要:
      Cross-border e-commerce trade model has become the new engine of foreign trade development of China. The analysis by using extended trade gravity model shows that, in eight main markets of China’s cross-border e-commerce export trade, the United States and South Korea belong to potential-reconstruction-style market, European Union, Russia, Japan, India, ASEAN and Brazil belong to potential-development-style market, the cross-border e-commerce export potential of China to new emerging market is bigger than that of mature market. Just like traditional international trade, the market scale, trade openness extent and the number of inbound tourists of import places are positively correlated with cross-border e-commerce export trade scale, however, the trade distance between the trade parties is negatively correlated with cross-border e-commerce export trade scale, and the consumption gap between the trade parties is negatively correlated with cross-border e-commerce export trade scale, which indicate that present cross-border e-commerce export mainly takes intra-industry trade. China should select trade partners, actively develop new emerging market, improve market access from the hardware, boost market homogeneity from the software, innovate cross-border e-commerce trade model, improve product quality, strengthen individualized and diversified production so as to boost high-quality development of China’s cross-border e-commerce.
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