智能传播时代如何推动红色出版融合发展 ———《红岩春秋》出版融合发展的实践逻辑与理论逻辑
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Promoting Integrated Development of Red Publishing in the Era of Intelligent Communication: Practical Logic and Theoretical Logic of Hongyan Chunqiu
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    摘要:

    智能传播时代为红色主题出版带来机遇与挑战。 本文以红岩春秋杂志社为案例,探讨其出版 融合实践与理论逻辑。 研究表明,该刊通过强化引领、深耕内容、搭建平台、技术赋能、创新机制、效能评 估等六位一体策略,构建了深度融合的传播格局,实现从传统期刊向出版融合的转型。 本研究提炼出导 向为魂、宗旨为本、路径为要、格局为势、机制为擎、效能为尺的理论逻辑,形成红色主题出版融合范式创 新,深化了对红色主题出版机构融合发展规律的认识。

    Abstract:

    The era of intelligent communication brings both opportunities and challenges to red-themed publishing. Taking Hongyan Chunqiu Magazine Press as a case study, this paper explores its integrated publishing practices and theoretical logic. The study reveals that the magazine has constructed a deeply integrated communication landscape and achieved a transformation from a traditional periodical to an integrated publishing entity through a six-pronged strategy: strengthening ideological guidance, deepening content production, building digital platforms, leveraging technology for empowerment, innovating organizational mechanisms, and conducting performance evaluation. This study distills a theoretical logic characterized by six principles: orientation as the soul, mission as the foundation, pathway as the key, landscape as the momentum, mechanism as the engine, and performance as the measure. It thereby creates an innovative paradigm for the integrated development of red - themed publishing and deepens the understanding of the laws governing the integration of red-themed publishing institutions.

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孙永胜 ,朱星橦.智能传播时代如何推动红色出版融合发展 ———《红岩春秋》出版融合发展的实践逻辑与理论逻辑[J].重庆工商大学社会科学版,2026,43(4):119-129

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  • 在线发布日期: 2026-07-09