数字化赋能乡村文化振兴的驱动逻辑、 现实困境与实践进路
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Digitalization Empowering Rural Cultural Revitalization: Driving Logic, Realistic Dilemmas, and Practical Approaches
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    摘要:

    推动乡村振兴战略不仅是中国式现代化建设的必然要求,更是中华民族伟大复兴的必由之路。 在数字时代背景下,数字技术、数字内容与数字平台共同构成了赋能乡村文化振兴的核心驱动体系。 数 字技术是创新乡村文化资源的基础手段,数字内容是承载乡村文化精神的重要内核,数字平台则是拓展 乡村文化传播的综合媒介。 在数字化背景下推动乡村文化振兴要以数字技术为支撑,奠定乡村文化发展 的基石;以数字内容为载体,激发乡村文化发展的内生动力;以数字平台为媒介,营造乡村文化发展的新 生态。 当前我国乡村文化建设虽已取得一定成效,但仍存在基建不足、产业瓶颈、人才短缺等问题,制约 了数字化赋能作用的充分释放。 为此,需要从以下方面着力:一是夯实数字根基,破解城乡基建的二元困 境;二是激发增长动能,消解产业发展的多重瓶颈;三是激发主体活力,弥补人才培养的结构短板。 唯有 在数字化的良性发展中不断积蓄新动能,方能为乡村文化振兴注入持续而强劲的数字动力,推动乡村文 化走向更加繁荣和可持续的未来。

    Abstract:

    Promoting the rural revitalization strategy is not only an inevitable requirement for the Chinese modernization but also an essential pathway to the great rejuvenation of the Chinese nation. In the digital age, digital technology, digital content, and digital platforms jointly constitute the core driving system for empowering rural cultural revitalization. Digital technology serves as the foundational tool for innovating rural cultural resources, digital content acts as the core carrier of the rural cultural spirit, and digital platforms function as the comprehensive medium for the dissemination of rural culture. In the context of digitalization, promoting rural revitalization requires the following: first, leveraging digital technology to lay a solid foundation for rural cultural development; second, utilizing digital content as a carrier to stimulate the internal driving forces of rural cultural development; and third, employing digital platforms as a medium to foster a new ecosystem for rural cultural development. Although certain progress has been made in rural cultural construction in China, problems such as inadequate infrastructure, industrial bottlenecks, and talent shortages persist, which hinder the full realization of digital empowerment. To this end, efforts should focus on the following areas: first, consolidating the digital foundation to address the urban-rural infrastructure divide; second, stimulating growth momentum to overcome multiple industrial bottlenecks; and third, activating the agency of local actors to bridge structural gaps in talent cultivation. Only by continuously accumulating new momentum through sound digital development can we inject sustained and robust digital impetus into rural cultural revitalization, steering rural culture toward a more prosperous and sustainable future.

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文丰安 ,秦 浩.数字化赋能乡村文化振兴的驱动逻辑、 现实困境与实践进路[J].重庆工商大学社会科学版,2026,43(3):73-82

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  • 在线发布日期: 2026-06-03