算法推荐赋能思想政治教育精准化: 现实困境与实践理路
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Algorithmic Recommendation Enabling Precision in Ideological and Political Education: Practical Challenges and Pathways
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    算法推荐是人工智能技术的重要形态,能够通过分析用户的行为、兴趣和偏好等信息,利用协 同过滤、内容推荐、矩阵分解等数字手段,实现用户需求精准化、个性化供给,丰富和发展了思想政治教育 工具实践样态,使得思想政治教育分众化、精准化实施成为可能。 算法推荐“智能读心”让其超越了工具 属性,衍生出更具价值的社会属性,并成为掌握思想政治教育话语传播的“权杖”力量。 机遇与风险并 存,伴随其产生的“信息茧房”“算法黑箱”“技术利维坦”造成受众共识群体极化、网络信息伦理安全、网 络思政话语失控等问题,如何掌控好这把“双刃剑”,熟练指导算法、用好算法、提升算法,对传统思想政 治教育各环节、各要素创新升级和颠覆再造,提高算法推荐视域下网络思想政治教育话语权和引导力成 为重要议题。 通过构建制度赋能、技术赋能、素养赋能聚力提效,为探索新形势下数字思政精准施教提供 可行的实践理路。

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    Algorithmic recommendation is an important form of artificial intelligence. By analyzing information such as users’ behaviors, interests, and preferences and using digital means like collaborative filtering, content recommendation, and matrix decomposition, it can achieve precise and personalized supply to meet users’ needs. It enriches and develops the practical forms of ideological and political education tools, making it possible to implement ideological and political education in a segmented and precise manner. By transcending its purely instrumental function through “ intelligent mind-reading”, algorithmic recommendation acquires significant social attributes and emerges as a pivotal force shaping the dissemination of ideological and political education discourse. Opportunities, however, are paralleled by risks. The “ information cocoon”, “algorithmic black box”, and “ technological Leviathan” associated with the algorithmic recommendation have led to severe consequences, including the polarization of group consensus, compromised online information ethics and security, and a loss of control over discourse in online ideological and political education. Consequently, it has become imperative to master this “double-edged sword”—by skillfully guiding, utilizing, and refining algorithms to innovate, upgrade, and transform every facet of traditional ideological and political education. It is important to enhance its discursive power and guidance within the algorithmic landscape. This study constructs a synergistic empowerment framework encompassing institutional, technological, and literacy dimensions, thereby proposing a practical pathway for advancing precision - oriented digital ideological and political education under new circumstances.

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莫 瑶.算法推荐赋能思想政治教育精准化: 现实困境与实践理路[J].重庆工商大学社会科学版,2026,43(1):128-136

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  • 在线发布日期: 2026-03-26