抵抗、吸纳与共生:数字时代纸媒的再媒介化进路
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Resistance, Absorption, and Symbiosis: The Remediation Path of Print Media in the Digital Age
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    摘要:

    以“再媒介化”理论为视角,聚焦“痛报”与“口袋本”等纸媒创新案例,探讨数字时代纸媒的转 型路径。 研究提出一条纸媒以“抵抗—吸纳—共生”为逻辑进路的自我重构之路。 研究指出,纸媒可以 通过发扬自身物质性价值,抵抗数字媒介的加速、入侵与虚拟,与其形成差异化竞争;通过吸纳数字媒介 的互动性逻辑,在形式、内容与价值层面实现创造性转化。 最终,纸媒可以与用户和数字平台构建以“社 交”为界面的共生关系,形成新的媒介生态。 研究认为,纸媒的转型绝非简单的数字化迁移,而是通过激 活自身独特的媒介属性,蜕变为数字生态中不可或缺的情感载体与文化节点,这一观点为传统媒介的可 持续发展提供了超越融合范式的新思路。

    Abstract:

    From the perspective of “ remediation” theory, this paper focuses on innovative cases in print media such as “Pain Paper” and “Pocket-sized Books” to explore the transformation path for print media in the digital age. The study proposes a path of self-reconstruction for print media following a logical progression of “resistance-absorption-symbiosis. ” The research indicates that print media can leverage its own material value to resist the acceleration, intrusion, and virtuality of digital media, thereby forming a differentiated competition. By absorbing the interactive logic of digital media, it can achieve creative transformation in form, content, and value. Ultimately, print media can build a symbiotic relationship with users and digital platforms with “sociality” as the interface, forming a new media ecosystem. The study argues that the transformation of print media is by no means a simple digital migration, but rather a process of activating its unique media attributes to evolve into an indispensable emotional carrier and cultural node within the digital ecosystem. This provides a new line of thought beyond the convergence paradigm for the sustainable development of traditional media.

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王仕勇,王昭东.抵抗、吸纳与共生:数字时代纸媒的再媒介化进路[J].重庆工商大学社会科学版,2025,42(6):130-139

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  • 在线发布日期: 2025-12-11