In the digital media era, the performance of fashion consumption symbols continuously deconstructs and reconstructs the social context, highlighting self and social implications. Digital media transformation turns fashionable items into codes that people can understand, with distinct implications of symbolic value authentication. Digital media enables people to quickly examine fashion symbols and their values, identify people’s tastes and values, and thus contribute to people’s superficial social honor and fame. Fashion consumption symbols showcase people’ s consumption aesthetics and artistic paradigms. People display their styles and tastes through luxurious fashion consumption symbols. As a result, fashion consumption symbols become carriers of the meaning of beauty and artistic expression, and people objectify themselves in the performance or expression of fashion. Fashion brand symbols are most significant in endowing people with instant value and prestige, and they are socially authenticated and encoded through digital media. In the digital media era, fashion consumption symbols are more infused with people’ s inspiration and innovation. Through digital media forms and performances, these symbols add vitality to people and society and enhance their value. In the performance of fashion consumption symbols, people are symbolized and become the materialized products of fashion. However, it is necessary to perform fashion consumption symbols in a healthy way, without leading people to the alienation of value pursuit and behavioral expression.