With the emergence of new technologies and the advent of the big data era, traditional rural societies are facing an important opportunity for transformation and development. The construction of digital villages based on artificial intelligence and big data has become a crucial part of comprehensive rural revitalization. The construction of digital villages holds significant implications for promoting rural revitalization, advancing the development of new productive forces, and bridging the urban-rural digital divide. Empowering farmers as subjects is essential to propel digital rural construction, yet there is a lack of research focus in academia on the status of farmer subjectivity in digital rural construction. Through field research and analysis of existing policies and literature, this paper reveals the key constraints in ensuring the subjective status of farmers in the construction of digital villages: the conduct of “excluding” and “replacing” farmers by the government and the market, the insufficiency of technical support for agricultural production and farmer’s life, and the inadequate level of human capital in rural areas to construct digital villages. In the future, it is necessary to stimulate grassroots vitality in multiple dimensions to maintain the subjective status of farmers; provide technical service supply around the actual life and production of farmers, and establish a sound talent guarantee system. This paper aims to call attention to the status of farmers as the main body in the process of digital village construction, to solve the practical problems in rural digital construction, and to provide useful insights and suggestions for the construction of digital villages and rural revitalization.