The emergence of ChatGPT 4.0 not only promotes the rapid development of the AIGC from the perspective of the technology base but also demonstrates the initial manifestation of intelligent culture. It re-establishes close connections in modern society with the liberation of productive forces and the spirit of self-evolution. Based on the capabilities demonstrated by ChatGPT, it performs prominently in various social functions such as ubiquitous teaching complementing social education, depository-free dissemination of social resources, numerical intelligence liberating productivity, and human-like companionship. It continuously self-emerges and pushes the boundaries of its capabilities. The essence of intelligent culture is the systematic digitalization change and innovation of the industry at multiple levels. We should create a modern digital intelligence omnimedia talent training model under the promotion of the concept of double digitization, guide the development of journalism and public opinion work, and actively respond to the changes of the times.