News and publicity have different connotations, functions, requirements and methods, starting points and direct purposes, and they are related to each other and influence each other. Confusing the two not only damages the quality and role of news, the credibility of the media and social trust, but also damages the effectiveness of publicity. We should let the two perform their duties, correctly handle their contradictions according to their laws, and scientifically understand and grasp the problems of using the news to make publicity, “typical report” and publicity, and “posttruth” and publicity.