The circulation channel of agricultural products is the main factor restricting circulation efficien_x0002_cy. The improvement of circulation efficiency has an obvious promoting effect on increasing the value and added value of agricultural products. Therefore, the choice of circulation channels for agricultural products and rural revitalization are closely related. In this paper, the Stackelberg model was constructed to analyze the interest relationship between suppliers and retailers in a perfectly competitive market with the same quality of agricultural products, so as to find out how the circulation channels of agricultural products affect the quality and efficiency of agricultural products. It is found that when large suppliers choose to cooperate with large retailers, it is more beneficial for both sides. On this basis, the operation mechanism and advantages of “Hema Village” channel mode under the background of rural revitalization are discussed. It is found that the rapid development of “Hema Village” channel mode is due to the elimination of the disadvantages of the traditional agricultural and super docking mode to a large extent. Its biggest advantage is to realize the digitalization of the supply chain, which is a win-win model for farmers, channels, and consumers.