Promoting the development of academic journals in the direction of “ specialization, branded, specialty and innovation” is the orientation choice for the high-quality development of academic journals in the new era. Among them, specialization is an important direction for the transformation and development of comprehensive academic journals; branded is the only way for academic journals to enhance their core competitiveness; specialty is an effective measure to solve the problem of homogenization of academic journals; innovation is the first driving force for academic journals to become outstanding. The specialization, branded, specialty and innovation of academic journals are not separated, but interrelated and interactive. They form an organic and unified whole and have a close internal logical connection. In order to promote the high-quality development of academic journals in the new era, we should guide and encourage comprehensive academic journals to explore a diversified and professional way of running journals, and constantly optimize the layout structure of academic journals; create branded journals and strengthen the brand construction and operation of academic journals; show the ability to run characteristic periodicals and enhance the core competitiveness of periodicals; create innovative journals and give full play to the leading role of innovation.