The development of rural collective economy promoted by supply and marketing cooperatives is the result of government promotion, market drive and coordinated development of supply and marketing cooperatives and rural collective economic organizations. By means of service driving, uniting rural collective economic organizations to establish market entities, receiving special funds from the government to support collective economic development and donation assistance, the win-win situation of rural collective economic development, farmers’ income increasing and prosperity, and the development of supply and marketing cooperation has been achieved. In the process of comprehensively implementing the rural revitalization strategy, it is suggested that the government take the coordinated development of supply and marketing cooperatives and rural collective economic organizations as an important measure to strengthen the rural collective economy and incorporate it into the overall layout of the work concerning agriculture, countryside, and farmers. Supply and marketing cooperatives at all levels should actively explore various ways to promote the development of rural collective economy, and rural collective economic organizations should actively establish cooperative relations with supply and marketing cooperatives and build a stable interest linkage mechanism to promote the development of the rural collective economy.