县级融媒体中心内部绩效考评体系构建研究
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Research on the Construction of Internal Performance Evaluation System of County-level Media Convergence Center
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    摘要:

    县级融媒体中心内部绩效考评体系的构建是创新内部管理机制、实现深度融合的核心举措。由此,需在国家构建和完善基层社会治理新格局及县级融媒体中心“媒体服务、党建服务、政务服务、公共服务、增值服务”的具体要求下,依据县级融媒体中心所在区域经济、文化、地方社会治理与制度创新水平,对县级融媒体中心内部组织构架、岗位任务、工作内容与流程等因素进行全面衡量;需在县级融媒体中心发展愿景的基础上,综合设置政治导向、业绩、态度、能力、新媒体技术运用水平等考核指标及评价标准,并通过与员工持续、全面反馈沟通,对相关绩效考评指标与应用等考评体系框架进行调整,最终构建形成较为稳定的、符合媒体融合发展规律及县级融媒体中心个性特征的开放性的内部绩效考评体系。

    Abstract:

    The construction of the internal performance evaluation system of the county-level media convergence center is the core measure to innovate the internal management mechanism and achieve deep convergence. As a result, it is essential to build and improve the new pattern of social governance at grassroots and the specifications of the county-level integration media center are briefly described as “media service, the Party building service, government affairs service, public service as well as value-added service”. Based on the regional economy, culture, local social governance and institutional innovation level of the county-level media convergence center, the internal organizational structure, job tasks, work content and process of the county-level financial media center will be comprehensively measured. On the basis of the development vision of the county-level media convergence center, it is necessary to comprehensively set up assessment indicators and evaluation standards such as political orientation, performance, attitude, ability, and the application level of new media technology. In addition, after receiving feedback through continuous and comprehensive communication with employees, the evaluation system framework such as relevant performance evaluation indicators and applications will be adjusted. Finally, a relatively stable and open internal performance evaluation system that conforms to the law of media convergence and development and the individual characteristics of county-level media convergence centers will be constructed.

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姚宝权.县级融媒体中心内部绩效考评体系构建研究[J].重庆工商大学社会科学版,2022,39(4):174-180

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  • 在线发布日期: 2022-07-15