构建行动者网络:建强用好县级融媒体中心再思考
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Constructing Actor Network: Rethinking on Building and Making Good Use of County-level Media Convergence Center
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    摘要:

    行动者网络理论为研究建强用好县级融媒体中心提供了一种新视角和新方法。作为国家治理“托底工程”的县级融媒体中心建设,兼具政治和传媒的双重属性。借助行动者网络理论,从“ 行动者”“转译”“网络”要素探讨当前县级融媒体中心建强与用好的路径选择,可以发现建强县级融媒体中心是一个由行动者组构和利益联盟形成、发展及更新的过程,而构建起行动者网络是用好县级融媒体中心、打通政治传播体系“最后一公里”的关键指标。

    Abstract:

    Actor network theory provides a new perspective and new method for the study of building and making good use of county-level media convergence center. As the “underpinning project” of national governance, the construction of county-level media convergence center has the dual attributes of politics and media. With the help of actor network theory, this paper discusses the path choice of strengthening and making good use of the current county-level media convergence center from the elements of “actor”, “translation” and “network”. It can be found that strengthening the county-level media convergence center is a process formed, developed and updated by the actor organization and interest alliance, and the construction of actor network is the key index of making good use of the county-level media convergence center and opening up the “last mile” of the political communication system.

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  • 在线发布日期: 2022-07-15