In a general abstract sense, Marx identifies the social and historical nature of needs, and reveals the dialectical relationship between human needs and the production of material life. Going deep into the capitalist mode of production, Marx elaborates the importance of the mode of consumption to satisfy the needs under capitalist conditions for the reproduction of capitalist relations of production. By guiding and controlling the needs and consumption of workers, capital makes the capitalist production relations continuously colonize the workers’ daily life, ideology and other fields, thereby promoting the production and reproduction of capitalist production relations and their legitimacy. However, due to the inherent contradictions of capitalist production relations, the limited purchasing power of workers has become an insurmountable limit of capital. However, at the same time, according to historical dialectics, it is in the existing capitalist society that dialectically contains the germination of the needs to realize the free and comprehensive development of human beings and the conditions for its historical generation.