By using system analysis method， firstly this paper sets up a regional tourism shopping development of five main parts， namely the development environment foundation， main research and development team， research content system， development mechanism and the whole system of research and development as well as circulation system， then analyzes many systems of the issues existing in the development of Chongqing’s tourism shopping， then analyzes again Chongqing tourism shopping products in the research and development of four kinds of basic environmental conditions， and finally， gives real measures such as the R & D system establishment， mechanism and mode of platform construction， R & D personnel training， R & D content system perfection， R & D environment optimization in order to make the contribution for the Chongqing tourism shopping products development.