The new urbanization requires not only changes in migration and residential area of the population, people pays more attention to the same farmerowned public services as urban residents Therefore, based on public service equalization perspective in finance, this paper discusses the influence of the combined action of newstyle urbanization and agricultural insurance subsidies on agricultural insurance demand Newstyle urbanization itself has small impact on agricultural insurance demand, however, insurance subsidies play catalyst role and make insignificant factors such as public service level, farmer income structure, education level and so on become the important factors for agricultural insurance demand increase and premium growth According to this conclusion, the paper puts forward policy suggestions