In order to explore the transformation process and current situation of China’s traditional periodical media, by taking one of China’s traditional media, the media pioneer in the transformation of the traditional media, the Trends Media Group, as a case study, this paper finds that Trends Media Group takes media integration as the main way in the process of transition by integrating the quality content resources of traditional media into the platform advantage of new media, and by actively implementing the strategy of integration of diversified industries so that it successfully achieves crossborder business goal. The Trends Media Group has made great achievements in the transformation process, but there are still some problems, which can provide a reference for other Chinese periodicals media transformation and which reveal that the current situation of China’s traditional periodical media in the transition is still in exploration.