The development of Internet technology provides the conditions for the consumers to communicate and interact as well as share with the enterprises in the related network and with other consumers. The enterprisecentered producer value creation idea is being replaced by consumptionfield value creation idea. Consumers may create value by oneself, or cooperate with the enterprise to create value, or create value by interacting and sharing between consumers and the creation demonstrates the characteristics of masses, interaction and experience. The value creation in consuming field under internet context makes time free, space free and soul free in consumption, and freedom of mind gets a great release，and consumers have moved from the audience to the center of the stage, and thus create a new dynamic mechanism between consumers and enterprises.