Applying brand theory to the study on tourism destination has been always hot issues for overseas scholars since 1990s. Tourism destination branding management is a significant marketing tool which can bring about effective identification internally，achieving differentiation with external competitors. Systematically reviewing and analyzing recent overseas tourism destination brand literatures, this paper makes conclusion and evaluation of the tourism destination brand construction, branding, brand stakeholders, brand operation, branding performance evaluation to provide reference for domestic tourism destination brand research and management. 