Based on the economic rational choice theory, taking Chongqing as an example this paper analyzes the intention of agricultural population transferring to citizen, restricting factors and realistic appeals. The study finds that 17.65% of agricultural population are willing to transfer to citizen, that their children’s education problem doesn’t influence the transfer, that age, occupation type, housing price in city and countryside are the key factor, and that benefits of the transfer influence the intention of transfer. Peasants’ realistic appeals include higher income, more land requisition compensation, skill training and lower living cost.