This paper expounds that the tourist souvenirs in the tourism industry have an important position and play a unneglected role, objectively analyzes the problems existed in the tourism souvenir markets and the souvenirs themselves, and based on this, proposes how to combine “traditional pattern”, one of representatives of local culture, with the design and development of tourist souvenirs from the angle of product design in order to design and make the tourist souvenirs with the characteristics of Ba and Yu local culture. 