Abstract:Media performance examination and evaluation is to use qualitative and quantitative methods to examine media performance and make comprehensive evaluation, however, media performance examination and evaluation is different from the examination and evaluation on a general enterprise and a general public organization and is more than the examination and evaluation on the individual of the organization employees, as a result, the examination and evaluation should take care of both social benefit and economic benefit. This paper constructs three primary examination indicators such as “the potential of resources and assets, business management capacity and result benefit capacity” and 18 secondary examination indicators in media performance examination and evaluation by using Delphi Method, analytic hierarchy process, and comprehensive index method and so on.