The important background of the research on network popular words is that human society is going to globalized information era, that China steps into big countries community with internet, and that the internet becomes the driver of social transformation and contains the adequate views for social transition. The research on network popular words from sociology viewpoint can theoretically develop new horizon for linguistic sociology research to enrich the achievements of the research on popular culture sociology and network sociology and can practically be conducive to broaden the scope of finding out social opinions, strengthen the construction of healthy network culture and boost social management innovation.