Abstract:In order to “integrate science and technology”, to develop newtype industries and to realize large scale, intensification and specialization of animation industry for cultural animation industry, the governments and the enterprises must emphasize the standardization strategy of cultural animation industry. The standardization of cultural animation industry, as a highlevel competitive method for the competition transcendence of products, patent and brand, plays more and more large role in its industrial development. Patent and product are the monopoly of a kind of products, standard is the monopoly of a industry, as a result, the enterprises which own the standard dominate the market.