As a provider of news raw materials, the motive of their transaction with the news departments includes to get a good social image and to avoid adverse media information. With rapid public relations industry’s development disproportionate growth between journalists team and the contents provided by journalists, and the tendency that the pattern of reporters “paying more attention to quantity than quality”, and public relations are used to let the media make their voices heard, show their image and advance their own interests. The paths which these organizations and individuals affect the media to report include firstly controlling the news channels, secondly, making news, thirdly, information subsidies.