This paper uses questionnaire survey to gather information from respondents who are tourists in Hainan International Tourism Island, analyzes the psychological motivation of the tourists and their response to destination image perception as well as the discrepancy of the tourists with different population statistical variables on their psychological motivation and their destination image perception, and results show 1. most tourists’ tour information mostly comes from their friends and relatives who had visited Hainan International Tourism Island, the number of the tourists’ partners is among 25 people, and the tourists have general knowledge about the Island; 2. in the perspective of psychological factors, the responsive average value of the item such as “relaxed and natural” is highest, in the perspective of destination image perception, the responsive average value of the item such as that “Hainan International Tourism Island has a beautiful sea view scenery” is highest; 3. in the perspective of population statistical variables, the gender, age, marital status and education level affect the aspects such as “infrastructures and socioeconomic environment”, “physical motivations”, “atmosphere” and “realization motivations”; 4. there is a significantly positive correlation between “psychological motivation” and “destination image perception”. 