Through interview and reviewing relevant literature, the factors affecting the choice of agricultural products and the factors for the evaluation on agricultural products satisfaction are analyzed and a linear regression model for affecting choice behavior of agricultural products and for affecting overall satisfaction degree of agricultural products is constructed through statistical analysis. The results show that the brand, package, post service, sale environment and production seasons and so on of agricultural products have significant impact on the choice of agricultural products by consumers, the evaluation factors affecting market satisfaction of agricultural products mainly consist of selling price, diversification of the products, fresh state, convenience, purchase environment, safety guarantee and so on.