Abstract:Effective accomplishment of blog relief actions depends on “arousing” the sympathy of the masses and urgent relief in the period of public opinion mobilization. Blog relief actions highlight pure symbolized characteristics in virtual fields, i.e. relief significance is clarified completely through interactive transmission process of information symbols to activate human emotion and actions. This paper uses intrinsic structure theory of framework and takes successful cases as examined objects to disintegrate text symbols into three hierarchies and then analyzes each hierarchy to find out the clear line of thoughts to solidify mobilization capacity.