田静
TIAN Jing
形象建设是竞争的高层次战略 ,期刊社良好形象的构造既是期刊竞争的重要手段 ,又是时代发展的需要
Image construction is a high level strategy in competition. Good image construction of periodicals companies is both an important manner and in need of development.
田静.期刊社形象构成要素及实现途径[J].重庆工商大学社会科学版,2003,20(1):