李玲
LI Ling
随着“绿色革命”的深入和发展 ,国际市场上一种新的营销方式———“绿色”营销悄然兴起并迅速传播 ,显示出强大的生命力 ,有成为今后国际市场营销主流之势
With the development and deepening of the "green revolution", international markets have started a new marketing way --"green marketing". It is influential and likely to become the main trend of marketing in the international markets.
李玲.绿色营销及其在我国的实施[J].重庆工商大学社会科学版,2002,19(3):