Abstract:Against the backdrop of increasing cooperation between online and offline channels, this study explores the implementation conditions of the “Buy Online, Pick-up in Store” (BOPS) model based on dual-channel sales. Establishing both a dual-channel baseline model and centralized and decentralized decision models under the introduction of the BOPS model, this study aims to analyze the impact of consumer sensitivity to product service levels on optimal pricing strategies, supply chain member profits, and channel sales models. The results show that when consumers have lower requirements for product service experience, meaning they have a lower dependence on product experience for purchase decisions, adopting a dual-channel model is advantageous for the overall supply chain. Conversely, when consumers require product service experience to make purchase decisions, implementing the centralized decision of the BOPS model is more favorable.