In the process of ecological governance, the attribute of governance subject is regarded as an important basis for the legalization of ecological governance, which is directly related to the behavior mode and evaluation basis of ecological governance, and has become one of the hot topics of ecological governance research. The preexistence of nature is the premise of the existence of the subject of ecological governance, which fundamentally establishes the field for the implementation of ecological governance. However, there is tension between groups and individuals within the subject of ecological governance. In fact, the rationality of ecological governance subject is based on the relationship between groups and individuals, and according to the ethics of this universal relationship, the legitimacy of ecological governance behavior is given. Therefore, it is necessary to reconstruct the behavior norms of ecological governance subjects from the perspective of organic thinking, that is, based on human society and focusing on human ecological consumption concept and behavior.