Taking Zhaoxing Dong minority village， the most representative tourism destination in Hunan-Guizhou-Guangxi Dong cultural tourism circle， as an example， this paper， through the collection of online data， based on content analysis， with the ROST Content Mining and SPSS analysis software， compares and analyzes the change of tourism perception in 2003-2012 and 2013-2016. Research shows that： ① the scale of Zhaoxing Dong minority village increased with the intensity of tourism development， and the commercialization process deepened by year； ② the function of the traditional dwelling， stilt house， has changed；③ original ecological culture has become performances on stage gradually；④ the livelihood of aborigines has been changed fundamentally. Main reason is that the social structure （including industrial economic structure， livelihood model， national cultural identity， community group relations and so on） of Zhaoxing Dong minority village has changed.