As the file leader of doublecreativity activities， cultural and creative industry is easier to face the problem in financing difficulty at the initial development period than other industries. Based on theoretical research on crowdfunding financing， this paper takes data of the most influential crowdfunding platform， Zhongchou.com， and empirically analyzes the main factors affecting the success of cultural animation projects and financing proportion. Research reveals that there is negative correlation between cultural and creative industry crowdfunding projects and financing proportion，and that shared number and support number can significantly raise financing proportion， however， besides picture information， other identification information has small impact on financing proportion.