With the acceleration of economic globalization，time honored tood brands are supposed to pay attention to international consumers and to adopt internationalization strategies，to reshape brand image. Taking Beijing as an example， this paper takes international students in China as the studying objects and evaluates the communication effects of Beijing Time honored Food Brands amang them. According to the study， the brand awareness and brand satisfaction of international students in China to Beijing time honored food brands are not high. Therefore，in order to advance the international reputation， how to develop effective communication strategies aiming at international students during their stay in China and how to carry out the international brand strategies are burning issues for Beijing timehonored food brand.