Since the 1980s, Europe and the United States have undergone a paradoxical path to regulatory reform, namely de-regulation accompanying by re-regulation synchronously, with respect to broadcast and TV policy. On the one hand, de regulation was carried out comprehensively, from frequency allocation turning to market mechanism to ownership and content regulation being relaxed, as well as the public service broadcast relying more and more on the market. On the other hand, there exists an obvious re regulation turning round in such field like program and market structure regulation. So the so- called de-regulation in fact only means the reform of the way and rule of broadcast and TV regulation, namely a kind of re regulation process.