Records consciousness, which has been formed in a long time, is the subjective recognition for records and records activities, once this subjective orientation is formed, it will be imperceptibly influenced for the records and records work. The strong or weak records consciousness not only affects whether the records value can be realized and the development of records cause but also restricts social development to some extent. There are many causes for weak records consciousness, among which the very important cause is insufficient records propaganda and unconvenient use of the records. The appearing of new media brings new opportunity for records propaganda and records use, thus, new media should be used to strengthen records propaganda and broaden the use channel of the records, and increase the interaction between records handlers and the masses so as to uphold the records consciousness of the masses.