Lu Xun, as a writer of the lofty position of literature, is synchronously developing with his cultural dissemination of practice. Refraining from doing something in order to be able to do other things constitutes a significant characteristic of Lu Xun cultural communication practice, the positive energy such as for the general public, the courage to play, tough fight, honesty and penetration in between the lines, laid his important position on the modern history of culture communication. At present, in the face of the increasingly complex living environment, cultural communication is facing a profound reform. How to realize the unification of the role of communication and cultural identity, the role of the media and the historical responsibility can be enlightened from Lu Xun.