Song Dynasty is an era when economic and culture develops actively, which is not only above Han and Tang Dynasties, but also exceeds Ming and Qing Dynasties. Behind the booming situation, Song Dynasty advertisement is very advanced. This paper finds out some new historical material from ancient literatures about advertising with clear advertising strategy, creative measurements, and highlevel advertising copy. What’s more, advertising techniques in Song Dynasty are the same with those in modern time. For example, many stores know how to position and make differences for the sake of promoting their figures. 