Abstract:In the age of new media, traditional development model of literary periodical is in a dilemma. As new media, the public platform of Wechat provides new opportunity for literary periodical to breakthrough marginalization and faultage with the characteristics of special users, interactive operation and sticky communication. Aiming to provide reference for literary periodical to construct refined and branding new digital platform, this paper takes 〖WTBX〗Harvest〖WTBZ〗 and 〖WTBX〗Fiction Monthly〖WTBZ〗, the two traditional literary periodicals, for example to analyze the necessity of the combination and development of literary periodicals and new media and its trend.