The brand transmission of video websites requires continuous communication with the audiences, the acknowledgement and reputation of the brands are gradually raised in the communication with the audiences, the survey and research on SOHU video users experience and brand images show that the audiences are mostly concerning about the product information contents and product experience on video websites, which is the most important factor in brand transmission. The brand transmission of video websites must solve three problems such as who watch the videos? i.e., accurately positioning the objective audiences in current brand transmission and good at developing potential objective audiences, what to watch, i.e., paying attention to the demand of the audiences for the contents of video websites to continuously promote the content quality in brand transmission from the perspective of brand ideas, excellent contents and good product experiences, how about the contents of the videos, i.e., focusing on the evaluation of the video website audiences on brand transmission effect, trying to interact with the audiences, carefully confirming product image speakers based on unique brands to strengthen the audience's brand awareness and loyalty.