The ideographic problem of online game has not got attention by the academic circle but it should. So, this article discusses the tension relationship between language and icon, two kinds of ideographic signs, in online games at image era, reveals their features different from literature and the art of film and video, and via the related examples, emphatically expounds three kinds of relations of these two kinds of ideographic signs in the intention process in online games in order to try to elaborate new theoretical problems faced by literature activities at image era.