Fanli Website is emerged under the new demand of rapid development of ecommerce. Under the new competition and challenge, the development of ecommerce needs the new profiting model to obtain longterm development, therefore, Fanli Website appearing at this opportunity really provides service for the customers as a platform of three parties. This paper introduces the concept and development status quo of Fanli Website as well as the ideas and methods to evaluate Fanli Website, analyzes its profiting model, its internal competition and information security. Through the evaluation on Fanli Website, the corresponding suggestions and measures are put forward to enable Fanli Website to longterm develop and to keep its promise. 